Mondial invests in national production of 5 liter Air Fryers

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Developed through a partnership with Braskem, supplier of the product’s raw material, production in Brazil responds to the increase in market demand, which showed record growth in 2020

The year 2020 provoked changes in several habits and routines of Brazilians. Among other discoveries, consumers realized the need to make their homes more comfortable and practical. The result for the market was a significant growth in the demand for household appliances that help on a daily basis. Among the various products available on the market, Air Fryers remained at the top of the list due to its concept that combines practicality, versatility and encourages healthiness to those who use it.

Leader in the category of portable home appliances, Mondial registered a great growth in the sales of its Air Fryers in 2020, in comparison to the year of 2019. And, taking advantage of the positive sales scenario, the manufacturer decided to invest in the country and bring to Brazil the production of two of its models, both with a capacity of 5 liters. The AFN-50-BI and AFN-50-RI started to be produced in Mondial’s largest plant, located in Conceição do Jacuípe, Bahia. “This decision brings benefits in several ways. By increasing our national production, we have managed to generate a greater number of jobs. Today, our staff is of four thousand employees, without considering the indirect jobs that arrive at the number of 12 thousand. In addition, the consumer also wins, because that way we guarantee the best cost-benefit ratio “, explains Giovanni M. Cardoso, co-founder of Mondial Eletrodomésticos.

Enabling this nationalization was only possible due to the construction and maintenance of a good relationship with the entire production chain, including Braskem, Mondial’s partner in the supply of thermoplastic resins for different products. The technical and commercial teams of the petrochemical company, together with the technical team of Mondial, chose the best and most appropriate raw material for this development, considering the mechanical and aesthetic properties of the parts,  which require brightness and thermal resistance. Through diagnostic conversations and technical tests, it was possible to adapt a copolymer with high thermal resistance, already existing in Braskem’s polypropylene portfolio, making it ideal for application in the plastic parts of Air Fryer.

In addition to the technical benefits, the nationalization of this production also brings other advantages to Mondial, such as reduced product delivery time, the incorporation of new technology, also enabling new developments and a reduction in the total cost of the product. The innovation related to the development and application of this new resin is also a prominent aspect of the project, which contributed to the successful partnership between Braskem and Mondial.

“This project is another step that reinforces our commitment to contribute to greater industrialization in the Brazilian territory. We believe that the relationship with our customers is essential for the economic development of the plastic chain and this is only possible if we act together. To be more and more associated with the strategy and growth of its customers, Braskem’s technical and commercial teams are always available to support other opportunities like this “, comments Renato Yoshino, director of the Agro, Infrastructure and Industry businesses at Braskem.

The Conceição do Jacuípe plant has 100 thousand m² of built area and received, in the beginning of 2020, an investment of R $ 49 million to increase production and expand reforms. The unit is already producing the model in black and red. The design and development processes of the brand’s products, on the other hand, remain in the hands of the Design Center team, installed in the company’s main office, in Barueri (SP).

Also a leader in the Air Fryers category, Mondial holds about 40% of the market share and maintains 10 models in its portfolio to meet the most diverse needs and desires of consumers. With a capacity between 3.5 and 5.5 liters, the fryers are available in black and red, with a panel in the color of the product, or in stainless steel.

https://www.braskem.com.br/

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